Spotify May launch in India on January 31 with Limited Catalog



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    Spotify May launch in India on January 31 with Limited Catalog

How will the Spotify India catalog be seen without a large license agreement with Sony, Warner, and Universal secured?

Several months ago, and shortly after being launched in the Middle East and North Africa (MENA), Spotify was reportedly ready to launch its services in other countries.

Frantically making a deal with a major Indian copyright holder, the music streaming giant is preparing to be launched in India.

With services to be launched in the first quarter of 2019, Spotify announced a significant deal last week. This streaming music giant confirmed its partnership with T-Series, a major music and film company. T-Series offers more than 160,000 songs in its catalog. The company also has the largest YouTube channel in the world, with more than 80 million customers. The original T-Series video has more than 58 billion times.

Now, we may officially have a date for the launch of Spotify in India.

Slip-ups may have confirmed the date of the streaming music giant.

Eagle-eyed user find unexpected updates for the provisions of Spotify India services.

The company quietly added the Terms and Conditions for Use of the service will take effect January 31st, 2019.

Image by Aroon Deep.

After publishing the image, Spotify has since lowered the page.

The image confirms a recent report stating that the service will be launched on January 31st. Per Variety, if the service is launched at the end of this month, it can do so without an important license agreement. Spotify has not locked the agreement with Sony, Universal and Warner Music Group.

Instead, the company will rely on its agreement with India's main copyright holders, including the T-Series. These include commercial Hindi music, Bollywood soundtracks, and regional music in five languages ​​- Punjabi, Tamil, Telugu, Malayalam and Bengali. This signal was reported, Spotify has made a deal with a local record label that specializes in these languages.

In addition, the company will also hold a launch party on January 31st.

However, Spotify faces intense competition in India against streaming music services with Western catalogs.

Gaana boasts 75 million users in the region and owns 50% of the Indian music market. Music streaming services also recently received $ 115 million in funding from Tencent and Times Internet.

In the $ 1 billion + agreement, Saavn joined JioMusic last June. It also recently launched a combined streaming music service – JioSaavn. Reliance Limited, the parent company of the platform, has pushed for a free 90-day trial to JioSaavn Pro. The integrated streaming music service has a catalog of 45 million songs, along with more than 900+ label partnerships. This includes Sony, Universal, and Warner Music.

Other local players include Google Play, Apple Music, Amazon, Hungama, and Airtel Wynk.

To overcome this latest movement, Spotify is reported to be revealing an extended free trial period in the region. This will also face a tough struggle to turn free users into customers.

However, without a big agreement being locked, how will Spotify India be seen, exactly? Do local users hope to find other Western and international music at this service?


Image selected by Pogaface (CC by 3.0).

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