How & # 39; Super Blood Wolf Moon & # 39; Triggering Interest in Learning Science



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A family that enjoys the 2018 eclipse.Getty

Extraordinary events took place at my house this weekend. My two daughters love astronomy. If you think their sudden interest has been triggered by a lunar eclipse on Sunday night, you will become in part right.

"This is a super bloody wolf moon," one of my daughters reminded me. "Sounds really cool."

I know that my daughter will see a total lunar eclipse, parallel to the sun, Earth and moon. I know the color of the moon will not be & # 39; blood & # 39; red, and I know we won't hear wolves howling in my neighborhood. But if my daughter thinks it's really cool, then I agree.

According to an article this weekend Wall Street Journal, astronomers were divided in the name given to the moon program. "I hate that terminology," said one person. However, astronomers do not use the term "blood red" to refer to a total lunar eclipse. An astronomy professor admitted he was looking for the term "moon wolf" when he first heard it (In folklore, the moon wolf is the full moon that occurred in January). The origin of "Super Blood Wolf Moon" is a mystery. But it sticks.

Mostly & nbsp; astronomers don't seem to mind the name because, as one scientist said, "it gets everyone's attention."

And that's the point. People pay attention to what is unusual, different or different. A neuroscientist once told me that the human brain "is looking for something brilliant and new. Something that stands out. Something that looks delicious. "

The blood red moon sounds delicious to vampires and, it turns out, the human brain. "What is unusual, unpredictable or distinctive is a powerful way to use attention in service to create interest," wrote molecular biologist John Medina in Brain Rules.

Although I do not recommend that scientists overdo it with phrases that sound better in popular novels than in serious academic papers, I suggest that educators consider packaging ideas to sound fresh, unexpected, surprising, and different.

In Seth Godin's classic marketing book, Purple Cow, & nbsp;Godin told the story of a family trip in France. As they drive in the rural streets, they are fascinated by the sight of cows grazing in the beautiful fields. After twenty minutes, the cows are getting bored. "However, the Purple Cow. Well, that would be interesting, "Godin wrote. Something extraordinary, Godin reminded us, is something worth talking about because it's new, interesting and different.

At Godin now The famous TED Talk on the subject, he explained the marketing idea behind Silk Soybean milk. This is not milk, but once put in a milk carton and placed next to the original milk in the cooling section of the shopping story, sales tripled. "They don't triple their sales with advertisements; they tripled by doing something extraordinary, "Godin said.

The total lunar eclipse will not attract my daughter's attention. But who can reject Super Blood Wolf Moon? & Nbsp; & nbsp; I know where I will be at 8:41 a.m. in Northern California – enjoying something extraordinary.

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A family that enjoys the 2018 eclipse.Getty

Extraordinary events took place at my house this weekend. My two daughters love astronomy. If you think their sudden interest has been triggered by a lunar eclipse on Sunday night, you will become in part right.

"This is a super bloody wolf moon," one of my daughters reminded me. "Sounds really cool."

I know that my daughter will see a total lunar eclipse, parallel to the sun, Earth and moon. I know the color of the moon will not be & # 39; blood & # 39; red, and I know we won't hear wolves howling in my neighborhood. But if my daughter thinks it's really cool, then I agree.

According to an article this weekend Wall Street Journal, astronomers were divided in the name given to the moon program. "I hate that terminology," said one person. However, astronomers do not use the term "blood red" to refer to a total lunar eclipse. An astronomy professor admitted he was looking for the term "moon wolf" when he first heard it (In folklore, the moon wolf is the full moon that occurred in January). The origin of "Super Blood Wolf Moon" is a mystery. But it sticks.

Most astronomers don't seem to mind the name because, as one scientist said, "it gets everyone's attention."

And that's the point. People pay attention to what is unusual, different or different. A neuroscientist once told me that the human brain "is looking for something brilliant and new. Something that stands out. Something that looks delicious. "

The blood red moon sounds delicious to vampires and, it turns out, the human brain. "What is unusual, unpredictable or distinctive is a powerful way to use attention in service to create interest," wrote molecular biologist John Medina in Brain Rules.

Although I do not recommend that scientists overdo it with phrases that sound better in popular novels than in serious academic papers, I suggest that educators consider packaging ideas to sound fresh, unexpected, surprising, and different.

In Seth Godin's classic marketing book, Purple cow, Godin told the story of a family trip in France. As they drive in the rural streets, they are fascinated by the sight of cows grazing in the beautiful fields. After twenty minutes, the cows are getting bored. "However, the Purple Cow. Well, that would be interesting, "Godin wrote. Something extraordinary, Godin reminded us, is something worth talking about because it's new, interesting and different.

In the now famous TED Talk on this issue, he explained the marketing idea behind Silk Soy milk. This is not milk, but once put in a milk carton and placed next to the original milk in the cooling section of the shopping story, sales tripled. "They don't triple their sales with advertisements; they tripled by doing something extraordinary, "Godin said.

The total lunar eclipse will not attract my daughter's attention. But who can reject Super Blood Wolf Moon? I know where I will be at 8:41 a.m. in Northern California – enjoying something extraordinary.

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