– Many opinions show that the motorcycle market reaches a saturation point. Recently, Honda entered a niche market such as the C125 Super Cub, Monkey, or large volume plates. What is your point of view?
It is true that the motorcycle market has reached a saturation point, but there are no signs of a recession, current purchasing power can be extended from 3 to 5 years, and only goes down if public transportation plus meets some of the travel needs of people in two major cities in Hanoi and Ho Chi Minh.
Honda Super Cub C125 or Monkey is not a niche but part of the existing segment, to meet consumer needs, with the aim of attracting more than the first time customers. Motorcycle.
The opening of Honda's showroom vehicles is a big step forward for the market. But in my opinion, big bikes in Vietnam need more time to develop, and maybe not as dense as other segments.
– How can the involvement of domestic brands such as VinFast affect foreign players such as Honda, Yamaha, Suzuki and Piaggio in Vietnam, especially scooters?
VinFast leaps into the motorcycle segment, which has a strong influence on the market and name of the car manufacturer, so that foreign players can accelerate the development of electric cars. In addition, the introduction of electric vehicles not only affected the scooter itself, but also affected the shift in demand from conventional cars to the scooter segment in general.
In the next five years, the market share of conventional cars may be only 25-30% of the total market, which will make the company rely on cars like Yamaha to be really worried. The scooter market is booming in the city, very competitive companies to occupy larger cakes. When new competitors are added, the leader's strategy is likely to change in response to new competition.
As far as I know, Honda and Yamaha also accelerate the process of completing the car. Maybe after VinFast, Honda will launch a new product in the e-Scooter segment.
– The fact that electric motorbikes do not make users believe and peace of mind is like a gasoline motorcycle. Famous car manufacturers have not brought this car to Vietnam. How do you change this concept?
Today, Vietnamese consumers don't doubt much about the quality of gasoline motorbikes, the market still maintains sales from 2.9 to 3.3 million vehicles per year in recent years. However, recent concerns about emissions pollution, noise pollution are increasing, especially in densely populated cities.
Therefore, both the government and the community must be more aware of creating "green" habitats for future generations. In particular, raising awareness of clean energy vehicles is a global trend. Therefore, demand for electric vehicles will increase in the future, gradually replacing gasoline vehicles in about 10 years.
When investing, VinFast has taken into account these factors. It can be clearly seen that connecting with partners to create deep and broad ecosystems is strong enough to show that they want to create competitive advantage in the market before competitors have products in the same segment.
Japanese motorbikes all have plans for electric motorbikes three to four years ago, but maybe this is not the right time to launch this type of motorcycle. In addition to these factors, Honda and Yamaha have not distributed electric motorbikes in Vietnam because of their brand personality. Honda Personality is Dynamic – Durable – Premium, while Yamaha Sport – Fashion, each product must follow the brand personality of each brand.
With today's electric car models abroad, they seem to conflict with these characters, so maybe the manufacturer is struggling to find the right answer.
– At the price just announced, how do you assess the opportunities for VinFast Klara competition on the motorcycle market in Vietnam?
Initially, with the only Klara product present at the announced price, this would be a big challenge for VinFast to enter the market. However, I am sure VinFast respects its own strategy which they have not yet revealed. At the announced price, the VinFast Klara segment is very smooth. Vietnam's motorcycle market is divided into four main segments, from 18-21 million VND for ordinary cars, 28-31 million VND for general scooters, 38-50 million VND for fashion scooters. high end and finally more than 60 million for luxury cars.
Maybe Klara will face certain difficulties to attract customers in the range of 38-50 million and more difficult under 31 million. Therefore, it is difficult to identify VinFast to offer this price to compete in any segment of the market.
VinFast's first strength is VinGroup's subsidiary. In addition, investment technology also helps VinFast to be more confident and brand promise. However, all profits are only accepted after the customer experience is verified.
– The core of the pricing strategy " 3 no "What is VinFast Klara?
Maybe they want customers to see this as an opportunity to experience first-class products at special prices, or also as VinFast's way of attracting customers, quickly enhancing experience, interactivity. between customers and products.
– Based on years of marketing experience, can you evaluate the effectiveness of VinFast Klara's disclosure strategy?
VinFast works very well and produces good effects. Massive media exposure is normal because they need time to get information, and wait for market reactions, and make adjustments if necessary.
– According to him, why did VinFast announce car news, chose the big playground (Paris Motor Show), but the motorbike didn't?
Yamaha is a good example, and they have been working on the concept of racing cars for a long time. Even three years ago, concept cars were launched with the 2019 launch expected in Europe, but so far there has not been any significant progress, maybe they are reluctant, because under Yamaha's customers are only a motorcycle company.
Thank you for the analysis!