Lipton Iced tea launched into a new presentation market in 1.5 liter plastic bottles to participate in family consumption opportunities and consolidate their leadership in the Ready for Tea category. New packaging is available in brand taste, Lemon and Peach.
Isabel Bohorquez, manager of the Juice and Tea category at Pepsi-Cola Venezuela, commented: "We innovate with this presentation to compete in the main segment of the market, ideal for consumption in the home and for sharing. The new 1.5 liter lipton strengthens consumer preferences for the brand and produce a greater approach and connection ".
This launch is supported by a communication campaign that strengthens the brand's naturalness attributes, tea experts and self-expression, and communicates the main benefits of packaging which is a fact to be able to share. The campaign began on November 11 on the main channels of open TV and cable, radio, social networking, and sales outlets.
Now the Lipton portfolio Iced tea offers two packages to meet various consumption opportunities: a 500 ml bottle and a new 1.5 liter presentation that is available throughout the country and sales channels.
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