Samsung Refreshes Galaxy S9 Line with Blue Ice Gradient Color


Samsung refreshes the Galaxy S9 lineup of Android flagships with Ice Blue, a new color option that happens to be the first gradient of the company's high-end mobile series. Both the Galaxy S9 and Galaxy S9 Plus will be available in new colors, although the Ice Blue device has so far only been announced in China. The last layer, pictured above, is significantly lighter than the Galaxy S9 Coral Blue model and the transition from light blue to white like ice. Only the 128GB variant of the Galaxy S9 and Galaxy S9 has been confirmed as coming in Ice Blue so far, at a price equivalent to $ 970 and $ 930, respectively. New products are now available for pre-orders in the Far East, with Samsung's local branch confirming the Ice Blue Galaxy S9 model will begin shipping to consumers on Tuesday, November 20. The new Galaxy S9 Plus variant will begin shipping the following Monday, November 26.

The price of the Ice Blue Galaxy S9 device is in line with other variants of the 128GB model. While South Korean companies have installed bonus pre-orders for two handsets in other parts of the world, such free items are offered permanently in China. In the case of the Galaxy S9 and Galaxy S9 Plus Ice models, anyone who buys them moves forward will receive a Samsung wireless charger that is complementary. The same promotion is currently associated with every other Galaxy S9 model sold in China.

Background: Initially announced at Mobile World Congress in Barcelona, ​​Spain, this February, the Galaxy S9 and Galaxy S9 Plus were first available at Midnight Black, Titanium Gray, Coral Blue, and Lilac Purple. Samsung has refreshed its flagship Android lineup during the summer when introducing Burgundy Red and Sunrise Gold colors, both of which have been launched at the global level. The limited edition Galaxy S9 model that debuted with a certain brand was also introduced in the South Korean country earlier this year.

The world's largest smartphone maker rarely experimented with gradient colors in the past and the most recent settlement made popular by Huawei, which Twilight finished proved to be very popular among buyers of both P20 and Mate 20 series smartphones this year. Many manufacturers end up copying displays that are dominated by purple, including Motorola, UMIDIGI, and LEAGOO. While Samsung Ice Blue uses different colors, it is not clear whether the company will be commercialized. Huawei has not proven the market for gradient smartphone colors there.

Samsung itself has traditionally updated its high-end smartphone series with new colors on a regular basis, although it is usually done to maintain its momentum. Coupled with aggressive marketing, the revision played an important role in the company's journey towards the title of the biggest smartphone maker on the planet. Many analysts believe. This year is somewhat different because the Galaxy S9 and Galaxy S9 Plus are not as strong as anticipated. Their initial performance was quite disappointing for Samsung to highlight it as part of a third-quarter financial report that described the sale of the Galaxy S9 as "soft." After additional promotions, the launch of new colors, and small price cuts, the lineup is believed to still appear politely and is expected to be one of the best-selling smartphone families this year, even though it's not possible to surpass last year's Galaxy S8 series.

The Seoul-based technology giant is now turning to the future, because it has teased the prototype of the first Android smartphone set to be turned into a consumer-level product in early 2019, possibly at the Las Vegas-based CES in January. In addition to the Infinity Flex display that can be bent, the company is also working on the concept of implementing its Android which will start calling One UI starting with Android 9 Pie. The Galaxy S10 series will almost certainly run One UI out of the box, like the rest of the company's 2019 portfolio. Over the past few years, the company has set four color launches for Android flagship, in addition to revising it with at least three additions for seven months after their commercial debut. With the release of the Galaxy S9 Ice Blue model, its revision efforts related to this lineup are likely to end soon.

The reason why China has finally become the first (and probably only) market to accept unique colors is probably related to the fact that Samsung is still desperately trying to regain some of the market share lost in the country over the past half decade. . Despite holding more than a fifth of China's smartphone market and becoming the largest handset vendor in the country in 2013, many industry trackers now estimate that Samsung's current share in China is smaller than one percent because the company has been weakened by local competitors such as Xiaomi and Huawei. In response, the company launched a number of aggressive promotions, committed more resources to localize Chinese-specific devices, and even invested in niche markets such as contemporary flip phones, after announcing such new devices in the form of the unusual W2019 just yesterday.

Impact: Although it remains to be seen whether the Ice Blue Galaxy S9 model was finally released outside of China, the debut of new colors is likely to mark the end of the revision of the Samsung Galaxy S9. With no less than seven colors (not including the limited edition model) to choose from, consumers around the world already have a variety of choices when it comes to the Galaxy S9, although not all variants are sold in every market. Depending on the commercial performance of the new Ice Blue model, Samsung can choose to start including gradient color options to the future flagship releases from the first day. Both Midnight Black and Colar Blue are complete which are considered the principal high-end enterprise devices that began as experimental products with very limited availability.

The launch of the Ice Blue Galaxy S9 model also extends the trend of recent gradient color choices in the mobile segment that are now adopted by various manufacturers, including some big names such as Huawei and LG. After years of mostly black and dark devices, it seems that the future (soon) of smartphones – both Android and vice versa – may be far more colorful.


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