When the Nintendo Switch was launched in 2017, it looks like it will be a runaway success. Flanked by new entries in Mario, Zelda, and Splatoon franchise, the Switch has become better than Wii U at the end of the year. All Nintendo has to do is continue to third-party developers while maintaining first-party content flow in the coming years. Unfortunately, the game's release was slowed to a crawl in 2018.
You might think it will affect Switch's sales this holiday season. Of course, Nintendo fans are looking forward to it Super Smash Bros. Ultimate in December, but can the Switch, priced at $ 300, really compete with the $ 200 PS4 and Xbox One bundle? Well, according to the latest data, the answer is yes.
In a press release on Wednesday, Nintendo revealed that they broke two notes from Thanksgiving to Cyber Monday:
- Switch became the best-selling Nintendo console in US history during the five-day period.
- Switch has been the best-selling week in the United States since its launch in March 2017.
Citing Adobe Analytics, Nintendo claims that the Switch not only broke a number of records, but also "the entire best-selling online video game product during the Black Friday-Cyber Monday period." In other words, Switches sell better than PS4 and Xbox One, both of which are available at lower prices.
Overall, Nintendo's internal sales figures show that consumers spend more than $ 250 million on Nintendo products from November 22 to November 26. These include video game systems (Switch, 3DS), retro consoles (Classic Edition NES, Classic Edition SNES), games, and accessories. Total hardware sales increased 45% over the span of five days from Thanksgiving to Cyber Monday compared to the same period in 2017.
Nintendo also shares lifetime sales figures for all of its home and portable main consoles after Black Friday:
- Nintendo Switch 'lifetime sales have reached more than 8.2 million units.
- The total base installed for the family of the Nintendo 3DS system has reached 22 million.
- The Classic Edition SNES system surpasses lifetime sales of 2.5 million.
- The NES Classic Edition system exceeds lifetime sales of 2 million.
Apart from the lack of Nintendo content that will eventually lead to the sale of the Switch falling from the cliff remains to be seen, but it is clear that the Switch is still one of the most sought after gadgets available this holiday season.