The global smartphone market continued to languish during the second quarter according to a recent report from Gartner. 367.9 million units were sold to end users during the three-month period from April to June, down 1.7% from 374.3 million units produced during the same period last year. The research director of senior analytical firm Anshul Gupta noted that the high-end model has experienced a harder decline in demand than low- and middle-class handsets. To produce improvements, Gupta said that the manufacturer tried things like a borderless display, multi-camera settings on the back and front and a larger capacity battery.
Samsung remains the King of the smartphone world after selling 75.11 million handsets during the quarter. The company's market share rose from year to year from 19.3% to 20.4%. Huawei's sales through 58.06 million cellphones gave it a 15.8% discount from the global smartphone pie. The company hopes to be at the top of this list in the fourth quarter, but has placed it on the U.S. Entity Register make things difficult. Huawei is not permitted to access the U.S. supply chain, even though U.S. suppliers has a second 90-day window to help companies service existing customers and update certain smartphone models. Despite the ban, Huawei sold 16.5% more units during the period, compared to the same quarter last year.
Apple iPhone sales fell 13.8% during the quarter from year to year
Gartner data showed Apple sold 38.52 million iPhones during the quarter, down 13.9% from 44.72 million units sold during the second quarter of last year. The company no longer discloses this data during the quarterly earnings report but does not release earnings details. For the second quarter calendar (Apple's third fiscal quarter), iPhone revenue fell 12% and represented less than 50% of the company's total revenue for the first time since 2012. According to Gartner, iPhone accounted for 10.5% of smartphone sales over a three-month period.
Samsung remained on top of the global smartphone market during the second quarter
If Apple continues to struggle with iPhone sales, it will soon be surpassed by Xiaomi. The latter sold 33.19 million mobile phones globally from April to June, representing 9% of the market. Oppo finished fifth after selling 28.11 million mobile phones in the quarter, giving it 7.6% of the smartphone market.
"" Strong demand for Samsung's new Galaxy A series smartphones and improvements in the entire entry-level and mid-range smartphone range help this positive performance. Demand for the Samsung Galaxy S10 flagship began to weaken during the quarter, however, indicating that achieving growth in 2019 as a whole will be a challenge … too few additional benefits are preventing existing iPhone users from replacing their smartphones "-Anshul Gupta, senior research director , Gartner
The struggling smartphone industry is a worldwide phenomenon. Gartner points out that of the top five smartphone markets in the world, only China and Brazil show annual growth. China remains the world's top market for handsets connected with sales of 101 million units during the quarter, a small 0.5% increase. Sales in the country benefit from lower prices because vendors are trying to get rid of the stock of 4G LTE phones with more. The 5G model is available. 10.8 million smartphones sold in Brazil from April to June were 1.8% higher than the number recorded in the country during the same time period last year. In India, the second largest smartphone market in the world, 35.7 million phones were sold during the quarter. That was a 2.3% decline on an annual basis because fewer consumers in the country decided to upgrade from feature phones to smartphones.
Gartner said that smartphone sales will remain weak for the rest of the year and that a total of 1.5 billion handsets will be sold to end users during 2019.