Dubai Brand and Global Finance support creativity and innovation


The Dubai Brand, the creative branch of the Dubai Government Media Office, and the DIFC Authority signed a Memorandum of Understanding (MoU) to enhance cooperation during the next phase to achieve various strategic objectives.

At the forefront is to support creativity and innovators and to enhance the creative landscape that the emirate is developing, and to provide it with further development to affirm Dubai's status as a city that has taken the path to the future and its achievements in various fields.

The MoU was signed by Eisa Kazem, Chair of the Dubai International Financial Center (DIFC) Authority, and Mina Ghanem Al Marri, Director General, Dubai Government Information Office.


Mr. Essa Kazem welcomes this partnership, taking into account the role of the Dubai Brand, whose aim is in line with the Center's interest in the creativity and encouragement of its owners, and the impact of this collaboration in providing new additions to the cultural arena with all its strong mobility. High profile.

"While we are proud of the DIFC's advanced level in the top 10 financial centers in the world, we work to enhance the creative character of the developing community at the Center, embracing dozens of creative outlets.

We hope to work with the Dubai Brand to encourage more people who are creative and empower them to enrich the cultural and creative landscape in Dubai. "He explained that the« Avino the portal »area in the center had become an attraction for artists and artists.

Extraordinary style

For its part, Mona Al Marri praised DIFC's extraordinary work and creative vision, not only with extraordinary success in business and finance but also in supporting cultural activities.

Especially through active participation as a forum to unite creators from within and outside the country, so as to present a conscious economic thinking model that does not neglect the value of creativity and strives to celebrate and encourage it as a source of inspiration for the community on its journey towards the future.

A memorandum of understanding signed between the two parties formed a new phase of a strategic partnership in which both parties sought to make a positive impact on the people of Dubai, who were always creative and interested in including it in various fields of life. The importance of creativity as a basis for joint work that aims to encourage creators.

Creative space

The Avino Gate will provide a creative space to encourage entrepreneurs through the "Pride of Dubai" initiative and host arts and cultural activities throughout the year.

Based on the agreement, DIFC Authority and Brand Dubai will form a joint team to optimize the potential and capabilities of both parties.

Vital purpose

The Avino Gate offers a unique opportunity for local and international talent to become part of a growing community with unlimited opportunities for growth and expansion. The Avino Gate stretches more than 660,000 square feet in the heart of the center, connecting all of its buildings from the gate building to Central Park Towers, making it a unique destination for shopping, entertainment, culture and art, and meeting the diverse lifestyle requirements of a growing community at the Center, with more than 20,000 employees.


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