Anıl Aba from the BirGün newspaper talks about the monopoly of publication. In the article 50 50 tons of capitalism: D & R and İdefix monopoly tek, it was stated that the monopoly power in the publishing sector determines the market, which books to publish, which books to sell, which books to sell and even which books to write.
In this article, Turkuvaz Media Group, which acquired D & R in 2018, mentions the monopoly situation in this sector. Anıl Aba, in his article about the background of monopolization in the book sector, lists the implications of monopolization.
Years ago, when the internet began to occupy every area of our lives, the future would be very democratic, access to information would be easier, opening sites would be very easy and inexpensive, and so would commercial competition. Coming to see that dreams are a liberal utopia, the fact of capitalism's leşme monopoly
As you know, in 2018, D & R was sold as a tribute to the Cemalazs Turquoise Media Group from Kalyoncular. Idefix was previously purchased in 2013 by D & R. Thus, the best-selling book of Turkish stores with two R & D and Idefix is collected under one roof. According to figures quoted by Marker Fatih Güner in the tweet chain, the market share of the first three companies (not including textbooks) is D & R (store + internet) 42 percent, Idefix 7-8 percent, and Kitapyurdu 8-10 percent. Because D & R and Idefix are the same capital group, we can say that there is a serious concentration in book sales services. Babylon left behind them, Red cats seem to be pushing fast both in sales online and in stores.
Look, Greg Mankiw didn't write this, but monopolization was successful: "Bad company" Because it is difficult to win customer praise because some companies in the first place by providing good customer service, pay good salaries to staff, by breaking the price of "good companies" become. Good service gives brand loyalty to the public over time. However, after acquiring a competing company and obtaining a monopoly position, the color changes. When a company no longer has serious competition, the company gradually decreases the quality of its services and gradually raises prices. The only choice of consumers is not to buy the product in question. No matter how many choices he has …
In the retail market, it is often tried to make a difference with the quality of service. But because everyone sells the same commodity, it is difficult to brand and produce super profits under free market conditions. In recent years, dozens of US retailers such as Sears, Shopko, Brookstone, Radioshack, Clairelesss and Payless have gone bankrupt or have almost done so. Retailers like Boyner and Marks & Spencer, who we know are having difficulties with us, face the same risks.
Look, the mechanism works like this … The author brings his book to the publisher. Ahmet Umit, Elif Safak, Orhan Pamuk, etc. According to the agreement, a famous writer, like 15-20 percent of the band will be understood by copyright (which corresponds to several million pounds for a novel in that background). If an unknown writer cannot pass the first edition, the publisher proposes to publish a royalty-free book. Because there are not many choices, the author accepts it. In some cases, even consonant writers print their books for money or for books. For example, Mikyas Basim Yayin conducted a campaign called "Secret Writers – Making Books Easier – Only 490 TL ğu was announced from social media accounts.
Publishing houses buy paper from wholesalers according to their quality and take books from printing. At, say, 20 pounds the author's selling price. But for distributors (Prefix [yine Turkuvaz’ın], Emek / Arasta, Derya, Mikya, etc.) Books are usually 50 percent, which is 10 pounds. From here, the publishing house does not include employee and office expenses, 3-4 pounds per book. Distributors take books of 10 lira and give a few pounds of mark-up and send them to retailers. In fact, distributors do not have meaningful services that require profit. Even if the state / city performs this simple task, books are 20 percent cheaper. By the way … Retailers, for example, started selling books he bought from distributors for 12 lira at a selling price of 20 lira, for example, 15 lira at a 25 percent discount. Depending on changes in demand, inventory status, and cash requirements, they increase discounts by up to 40 percent with seasonal campaigns.
As you can see, most of the risks in this process are at the publisher. Retailers do the cleanest work. The shop takes just to put the book on the shelf. If the book is not sold, he returns and sends it back to the publisher. Without risk …
What is brought about by capitalist monopolization
Now işler When the retail sector, D & R, etc., monopolize this sector, many things start to mix up. One day a retailer sent emails to more than 50 percent of publishers "plus a 10 percent discount"In the text below this email, sometimes even in the text above,"otherwise, I will not sell your book"If the publisher does not have another store / website to work with, the inmate gives the book to the retailer for 8 lira, not 10 lira. The profit margin of 3-4 pounds has fallen to 1-2 pounds. Sometimes they even do it with losses to provide cash flow. Small retailers, like Pandora and Mephisto, which have several shops, have little room for the same wolf because they don't have market power. Instead, small retailers try to survive through auctioning courses and additional books from schools.
This is an unfair competition that publishers give books to different retailers at different prices. In some cases, publishers can easily sweep the market at retail stores and on websites (or vice versa, retailers that already have market power, forcibly get discounts from publishers). After removing his competitors, he raised prices and began consuming monopoly rent. It is contrary to the laws of the Competition Authority that publishers are required to provide books to retailers at different prices or force them to give them at different prices. Under normal circumstances, investigations are opened and penalties charged are reduced. In the condition of a banana republic, nothing is done or a fictitious case is passed with symbolic punishment (see Aral Game, Teknosa, Vatan, A & P, Emas, Mediamarkt, Phillips, LG, Vestel). Lawyers enjoy rubbing their hands in such cases. The best lawyer is a lawyer who saves the company from violating competition laws with the lowest penalty. Conversely, a number of law firms that specialize in competition law, in conflicting ways, have their own market power in the competitive litigation market. A representative lawyer team from the case of large volume competitions proved from three to five. I will buy bananas that can overcome this extraordinary blindness in the capitalist system. I sell funnels to those who can't.
In one way or another, giant retailers who gained monopoly power began to form markets. He has a voice in the production process to the point where the book will be printed, which books will be sold and even which books will be written. He sells books that he wants to sell, but does not sell what he does not want (see Removing metastasis books from sales at D & R stores). Buy at any price, sell at any price. In other words, giant retailers really determine the profit of the publisher. Therefore, royalties are charged by the author (or not), translation fees charged by the translator, employee salaries, etc. Determined by the price charged by the giant retailer at the publishing house.
There is an easy-to-use rule of thumb for economist Robert L. Steiner to determine the relative market forces between producers and retailers: if the trend of changing consumer brands is more than just a change in store trends for brands, retailers destroy markets and producers. High retail margins and low producer margins.
At present, when a citizen enters a shopping center, work is over. Note that in recent years, D & R has closed many large street shops including Etiler, Istiklal Street, Bakirkoy Square and Tunali. In any shopping center, it is a monopoly or at most one opponent (duopoly). People who enter the shopping center request D & R directly when they are going to buy a book. So shopping is done inside the D & R shop; D & R, Remzi, Pandora, Nezih, Red Cat etc. not in between. As simple as that …
For example, Remzi, Rob389 or Pandora are bookstores such as bookstores. But the Revolution, Nezih and D & R are not clear what that is. You enter, like a millionaire, no. There are toys, combs, playing cards, backpacks, selfie sticks, umbrellas, all in Haribo. I didn't mention the name of the store, but there was even a bookstore that sells chocolate, lollipop, candy, or something without a food certificate. So when you enter D & R to get anything, actual shopping is over.
WAR PRICE OR PRICE SIGNALS
Come to see that the Turquoise Group seems to have turned this summer. Let's look at the comparative prices of the nine books I selected randomly from the bestseller list (prices were taken on July 16, but today's prices may be different because the book market is like the stock market). The price difference between D & R and Kitapyurdu can reach 13 pounds in some books. The A & P I know is not included. I give gas.
For one thing, selling the same book in a different place at different prices is a mystery. By offering, in theory, retailers buy books from publishers at the same price. Similar cost structure. Those who have high costs cannot survive on the market in the long run. On the demand side, for example, there is no difference between the Brave New World of D & R and the Brave New World of Kitapyurdu. That's the same book. Then why does D & R sell more than 7 pounds, right?! Everyone buys it cheaply. So, you have to lower prices that attract higher prices. If it cannot be reduced because of the high cost, it slowly exits the market.
Now there are three possible scenarios … first; price differences are temporary, summer prices. The bookstore has a good campaign or somehow pulls out the distributor, either withdrawing the shares to get cash or all at once. Prices are stable in a few months, Idefix will continue to attract the lowest prices again. Second, Kitapyurdu invests in a warehouse to meet the market and start a price war. Everything is falling apart, take popcorn and cola from D & R and watch it. The third and most entertaining scenario, I think, is the D & R market leader and Idefix partner sending price signals to Kitapyurdu and other market followers. If green capital doesn't understand this signal, let me tell you.
Let's say you get a guitar in America. Guitar Center Retailer, market leader 999 $ 999 – Lowest Price Guaranteed koy put the label, that is "Lowest prices guaranteed." Then you see Sam Ash, Sweetwater, Musician's Friend, and so on, and the guitar isn't sold anywhere for less than $ 999. Even Guitar Center promised to pay the difference to anyone who found the shop that sold the guitar. for less than $ 999 and bring the bill. Everyone thinks this is a great campaign by Guitar Center. However, this is called price signaling. All retailers buy guitars from producers at the same price and mark up on them and sell them at the store. Stores that cannot sell guitars or need cash immediately offer discounts. When someone gives a discount, other retailers who can't sell their guitars also have to make a discount. So, the downward race starts, which is good for citizens. In theory, retail margins melt completely. All retailers, including first discounts, lose.
Retailers who don't want to be involved in such a price war want to do a joint price. However, it is against competition law because companies have monopolistic behavior to set prices between them. That is, the CEO of company X cannot call the CEO of company Y and says that we must repair Book A to 30 lira. Of course, NASA, the Competition Authority is above. Therefore, sending a signal to another retailer at a price that looks like a campaign "I set the price of this product as $ 999, don't go under it, if you do, the war will begin" message. Because it is difficult to follow the implementation of confidential price agreements in markets with thousands of small and large stores, customers who find cheap-sale stores are asked to collect so that they can identify and punish stores that deviate from unwritten agreements. The difference in prices paid to customers is a kind of bonus notification. This runs a hidden field team to detect differences in prices of retail companies in Turkey. They walk around competing shops and check labels. If there is a store that breaks prices, they take photos and request corrections from within.
WHAT IS THIS BOOK
If your belief in capitalism has not been shaken, check this … In the book industry, where there is no competition and the right controls, the bestsellers in the store are made fully. Not best-selling books, but books that are expected to sell well or are expected to sell well are placed in the aisles and sold well. I quoted it from the old bookstore I interviewed: "They called from top management, and when book X came next week, they told us to put it in department number 3. The book hasn't come out of printing. "
Or there are stores that don't put books that are really in demand, such as the Seirt novel by Demirtas, especially among bestsellers. Or newcomers can place high discount books at eye level on the shelf. It's as if … I mean that the rack order has nothing to do with the actual sales figures. Each store organizes these departments according to their sales strategy.
What book is it? The book is revolution, struggle. The book is labor …
There are no books "Hard Capitalism" That.
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