The Blick in the evening print edition will be published on December 21, 2018 for the last time.
On Friday, December 21, 2018, the final print edition of Blick am Abend will be published. After that, the focus is on successful digital brand offerings. "We have decided to stop the Blick print edition at night," said Alexander Theobald, Ringier Swiss COO and Managing Director of Blick Group. Due to developments in the Swiss advertising market, this step has become an economic necessity, the change in readers and advertisers from print to online continues. «We don't make this decision easily and we regret the closure. But the economic situation and negative predictions have made us focus on digital views at night, "Theobald said.
Social plan for 11 employees
Along with the termination of the Blick print edition at night, adjustments will be made in the News Room and at the publisher of Blick Group. In total, 11 permanent employees were influenced by recruitment and reorganization. Part of layoffs can be absorbed by early retirement. Ringier's social plan takes effect for employees who are affected.
Online employees are not affected by the termination of the print edition. They continue to create content for Blickamabend.ch and social media performances. This will serve the large digital community as before. Even today, the emergence of Blick social media at night, with around 800,000 interactions per month, is one of the most successful in the Swiss media landscape. Social media activities will be intensified to expand Blick's digital community at night. Blick's digital format at night depends on ordinary content: news and entertainment from around the world.