The new Aids-Hilfe Schweiz campaign has it all. Unlike in the past 30 years, the focus has not been on protecting AIDS. Conversely, HIV positive people must be stigmatized.
The fact that the Swiss Aids-Hilfe actually turned with this campaign was clear from new CEO Andreas Lehner: "This is not a Stop Aids campaign, but a campaign for HIV-positive." The aim is to make the general public aware. that HIV-positive people under functioning therapy can no longer transmit the virus.
This is not a Stop Aids campaign, but a campaign for HIV-positive.
The aim is to destroy HIV-positive people. People are still discriminated against and marginalized by the HIV virus, even though the drug has made great progress in recent years.
Normal life despite the HI virus
The aim of this campaign is to show that HIV-positive people can now lead an almost normal life. "An HIV-positive woman can get pregnant with therapy and give birth to children – today, that is no longer such a problem," Lehner said. There are also studies that show that these women may also be able to breastfeed.
For years, the population hammered the slogan "In a minimal drum drum", so to use condoms during sexual intercourse. Isn't the new campaign ending all these prevention efforts, when suddenly it is communicated that it no longer needs protection when having sex with HIV-positive people? Lehner said no: "If you go to a discotheque on Saturday and maybe have one night standing, bring a condom with you. That's really the easiest protection."
The classic anti-AIDS campaign "Love Life" continues. But just as important as prevention is Enlightenment. The fact that a new campaign can provoke, no intention, but you accept, said Lehner. Because he knows: Only when discussed, campaigns are also felt.