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Crans-Montana drops at Magic Pass



In many destinations, they are considered a model of success and dictation of reasons: mountain rail fare association. But now this model received the first scratch, in Valais, the Crans-Montana-Aminona (CMA) mountain railroad from the composite Magic Pass. For now, the miracle for supraregional ski tickets is over for now.

Collective agreements with members in the cantons of Valais, Vaud, Friborg, Neuchâtel and Jura did not live up to expectations, CMA Director Maxime Cottet said in an interview with Le Temps daily on Monday. "Our proposal for change does not count." Therefore, the company will not renew the contract that is valid until the end of April 2020 with Magic Pass.

Crans-Montana wants special status

The destination of the Valais Crans-Montana-Aminona is the largest ski area and produces about a quarter of its turnover. Since last winter, the CMA has threatened to leave the cooperative. The company feels disadvantaged because it has not received premium status in the association. The Crans-Montana-Aminona train wants to ban Magic Pass owners at peak times of access to their slopes.

The General Assembly of the Magic Mountains Cooperation cooperative and thus other ski resorts unanimously refused in September to give CMA premium status. The CMA then asked for time to retire after this season.

The director of CMA Cottet admitted in an interview that the Tariff Association, which was introduced in 2017, had revived winter and summer sports resorts and lured new customers to Crans-Montana. But he also believes that traditional clients will suffer stress at peak times.

Too little income

Cottet went on to say that the rules for distributing income on the network "penalize our income". The formula for this is confidential, taking into account, among other things, the number of visitors in each region.

Before the introduction of Magic Pass, sales in Crans-Montana were between 15 and 25 million francs a year, director Bergbahn said. The tariff network has reduced turnover volatility, but limited revenue to 21 million francs. The break-even point is 23 million francs. Cottet concluded that "this minimum income guarantee is too expensive for us".

The Magic Pass for the coming winter has not been affected by the departure of Crans-Montana. A special ski subscription was introduced in 2017. For now 549 francs customers can use trains at 30 stations in the cantons of western Switzerland. The new ones are Saas Fee VS 2019, Leukerbad VS, and Les Prés-d 'Orvin at Bernese Jura. (SDA / KOH)


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