20 minutes – this is the most popular smartphone in Switzerland


Swiss cellphones and surfing preferably with an iPhone or smart phone from Samsung. Four out of five users have devices from Apple Group or South Korea. However, Samsung has lost market share in this country. This is the result of a Comparis Comparative survey.


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The number one most popular cellphone this year is still the iPhone. Apple was even able to expand its position in Switzerland by 3 percentage points to 44 percent. Samsung must release the springs. The market share shrank from 39 to 36 percent.

Comeback from Nokia

A comeback celebrating Nokia veterans. The Finnish producer finished fourth with 3 percent, overtaking Sony. Part of the Japanese group is halved from 4 to 2 percent (now ranked 5). The 3rd place applies to Huawei. In Switzerland, however, China only achieved an 8 percent market share.

Overall, Android is a popular operating system in Switzerland. While Apple's iOS is only installed on the iPhone, almost all other smartphones are based on Android. 56 percent now use an Android device, which is 2 percent more than last year.

Apple devices are the most widely used. One in ten cellphone owners has an iPhone 7 or 7 Plus. Not represented in the top 10 is the flagship Android of the Samsung Galaxy S9 and the newer Note models. "At Apple, consumers are always familiar with the price of expensive devices. Android users, however, expect lower prices. New, more expensive Samsung smartphones certainly don't meet these expectations," explained Jean-Claude Frick, Digital Expert at Comparis.

Which other model is the most widely used in Switzerland, see the photo gallery

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Not long used

However, the device is not used for a long time. One third of users switch to other models in less than a year, more than two fifths after one to two years. Only one fifth use the telephone for at least three years.

But what happened to the old device? According to Comparis, one third of respondents had cleaned their cellphones at home. Nearly half of the 18 and 35 years do it that way. That is not recommended, according to Frick. "The production of smartphones requires a high proportion of rare raw materials. Therefore, you must definitely throw your old cellphone correctly or continue to use and do not let dust in the drawer.

Therefore, Frick recommends handing over mobile phones to providers or manufacturers. This pays financially: Apple or Samsung returns a certain price on a returned cellphone when buying a new device.



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