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Nintendo will end its Creator Program in December



Nintendo will terminate the Nintendo Creator Program (NCP) next month, so it can "make it easier for creators to create and monetize videos that contain Nintendo game content."

Announced on Twitter, Nintendo no longer needs content creators to send their videos to the NCP and will be able to monetize any video, provided they follow Nintendo's guidelines.

To make a long story short, as long as those who make videos or stream live with Nintendo Game Content include "creative input and comments" and not only repost games, trailers, tournaments, etc., they will be able to monetize their work.

The NCP began in 2015 and has been running controversially with issues such as Nintendo not being able to keep up with requests to join programs and policies that are applied to limit live streaming on YouTube.

In 2017, the head of YouTube games, Ryan Wyatt, even said that "there are ways to further improve and optimize the way they work with content creators."

When Nintendo announced the NCP, it was intended to make this process easier and help content creators, but, as explained above, the road was rocky.

The time for this news could not be better for Nintendo content creators because of Super Smash Bros. Ultimate will be released next Friday, December 7, and immediately after launch, the Nintendo Creators Program will no longer be available.


Adam Bankhurst is a news writer for IGN who likes to see these restrictions revoked and making content easier for those who love Nintendo. You can follow it on Twitter @AdamBankhurst.


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