BNP Paribas Real Estate will hold a program in almost six countries to enable remote meetings thanks to augmented reality. The mysterious Magic Leap is his partner.
Experience has something from the Jedi Council on Star Wars. Except that instead of seeing the fire hologram Obi Wan Kenobi, it was demonstrators from BNP Paribas Real Estate who presented a real estate project. The company announced at Viva Tech that it would develop the use of augmented reality technology – which enables virtual elements to be embedded in the real world – for teams based in Hong Kong, Dubai, London, Frankfurt and Paris. .
After six months of testing, he worked with American Magic Leap Unicorn. The start-up is known to have aroused Google or Lucasfilm's appetite by showing impressive technology demonstration videos, and collecting nearly $ 2 billion from large investors before experiencing a real crisis. In 2016, he claimed to lie to his investors by faking his videos and away from his rival, Microsoft. This giant is indeed one of the first to be launched in this sector with the augmented reality helmet Hololens, whose last model is bluffing and far more concise.
"Magic Leap for us is the most relevant for managing long-distance meetings between our employees and several investors," said Kevin Cardona, Director of Innovation at BNP Paribas Real Estate. Specialists imagine for example cases where buyers want to visit the London tower, not yet built, on the Covent Garden side. Instead of traveling to see a building site, BNP Paribas proposes to project it from his residence for a virtual experience using a hologram.
The demo effect requires, the hologram sometimes suffers from several offsets but overall, the results allow long distance meetings to be more fun than video call software. In May, Magic Leap acquired the French-Belgian Mymesis start-up, which scans and models user movements in 3D and in real time. This use is being considered by BNP Paris Real Estate to achieve cost and energy savings for the team. Another advantage is that augmented reality is cheaper than recurring trips or even telecommunication presence. "It takes 150,000 euros for one complete telepresence room, and because it takes at least two for a full exchange, it quickly represents a significant budget," said one side of the BNP.
Since the summer of 2018, Magic Leap has been marketing its glasses, which want to be called a "device" by the brand to distinguish itself from Microsoft's HoloLens. that Magic Leap One it costs around 2300 dollars and is currently difficult to access by ordinary people – only a few non-European developers or partner companies can access it, according to relatively unclear rules from getting used to secrets .
Difficult to test, Magic Leap impresses by the depth of field they allow. The design of their retro-futuristic trends is currently the most successful on the market. Comfort level, holds good even though after twenty minutes of demonstration, the device feels and leaves the same holy mark on the nose or forehead. Equipped with eight cameras, integrated microphones and speakers in each branch, this device does not even include the hardware needed for software calculations.
All intelligence is embedded in the "Light Package", a nice round box connected to the device with a cable that is passed behind the shoulder. Simply slide the Light Package through the notch in its back pocket or, if not, inside the garment. This design choice is a distinctive Magic Leap. Microsoft HoloLens has indeed started all intelligence at the helm. "We are still a little at the first iPhone stage, with this technology, but the leap has been impressive," said Kevin Cardonna who summarized this teleportation experience as a pioneering approach.