Wednesday , August 4 2021

Egyptian designers lack marketing to achieve … Masrawy



6:43 PM

Sunday 18 November 2018

Report – Fatima Khalid:

The fashion industry in Egypt does not lack financial support, because it does not have many fashion shows and events throughout the year, to contribute to its development on the one hand, and fashion designers to acquire skills and experience not only in fashion design and manufacturing, but also in fashion. Also at the level of dealing behind the scenes and with mannequins.

Al-Ajabani said in a comment to Masrawi that some designers might lack skills such as negotiation, communication and commitment, and important things like marketing themselves, so they could reach the world.

"The fashion industry has changed significantly in recent years," said a fashion expert at the Fashion Bazaar City Center. "There are many good and talented designers in the field who have proven to be very active in their work.

This comes during the fashion bazaar for the winter and autumn 2018 fashion show, with the participation of 21 Egyptian fashion designers and accessories, in the city of Alexandria, as part of the campaign "Fashion is power … I am looking for you" from Majid Al-Futtaim.


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