The capital's chamber will be launched on Wednesday the campaign "stop HIV in our hands", with the aim of "increasing people's knowledge" about the prevention and transmission of the AIDS virus.
According to information provided to Lusa agents by the city government, the "Lisbon, city without AIDS" initiative will launch this campaign, which began with collaboration between "Lisbon Rooms and Activist Groups in Care, with support from the Directorate-General for Health, Regional Health Administration of Lisbon and Vale do Tejo and associations and other entities working in the field of HIV and AIDS.
"The main objective of this campaign is to raise awareness of residents of the city of Lisbon regarding HIV prevention and transmission and increase the visibility of HIV and AIDS problems," said the note sent to Lusa, adding that the initiative also aims to "reduce stigma and discrimination related to life with HIV infection. "
The campaign, which will be published on posters, leaflets and videos, is organized into four themes: "screening for infections, PrEP (PrEP), post-exposure prophylaxis and" undetectable = non-transferable ", with each real character telling his experience and who explained the importance of each chosen theme. "
The videos will be on display at the official campaign sites and cameras, and through social networks, while the leaflets "will be distributed in strategic locations," the municipality said.
Quoted in the communique, the Lisbon City Civil Rights Council, Manuel Grilo (BE), stressed that "it is very important to increase the visibility of the HIV problem and encourage people to carry out routine checks."
"Lisbon is the Portuguese city with the highest number of new cases, and to reverse this trend, we must focus on improving the information available about infection prevention, screening and reducing the stigma associated with HIV. Only in this way will we be able to achieve the goals we set for the "Lisbon, city without Aids" initiative, he pointed out.
The mayor – who was part of the socialist-led executive Fernando Medina, who came from a city government agreement signed after the last city election – also showed that partners of the initiative "considered it a priority to conduct public campaigns on the subject" the campaign gave votes to young people who "prevent infection or who live with HIV."
"We live in a context that is certainly different from the imagination of many people, because the treatment is very effective today. These messages reflect, therefore, this reality, with more prevention tools that we can use," said Manuel Grilo, remembering that "for full access to information and care", it will be needed to "reduce barriers, inequality and stigma".