GLOBAL BRANDS Nike and 3M recently collaborated to give the iconic sneakers a different twist.
The shoe collaboration, now available in Southeast Asia, showcases best-in-class 3M innovation applied to iconic sneaker franchises such as Force, Air Max, React Vision and Blazer for added durability and design.
This is a partnership that started at last year’s Milan Design Week where 3M presented an art installation titled Peak Reflection, which impressed Nike.
“As soon as Nike experienced our installation, they knew 3M was a company that was thinking differently,” said Robert Quintero, creative director of UX at 3M, in a statement. “They value our ability to express the 3M brand emotionally through storytelling.”
Incidentally, Nike Sportswear is in the early stages of presenting a line of shoes with the theme of “protection”.
After Milan Design Week, 3M officials invited members of the Nike design team to visit 3M’s global headquarters. There they introduced the 3M brand by highlighting hand-selected technologies used to help protect end users. This includes materials that express warmth, durability, visibility, air circulation, and more.
The Nike team then took samples back to their headquarters in Oregon and ultimately decided to feature 3M Scotchlite Reflective Material throughout the sneakers collection to enhance the aesthetics of the shoe. Nike also uses 3M Thinsulate Insulation to add an extra layer of warmth to a serving of sneakers.
Both 3M technologies have a long history of use by leading clothing brands around the world.
“We are thrilled to be partnering with such a respected global brand and a change maker like Nike,” said Brian Rice, 3M vice president of branding and design. “The results of this collaboration highlight the value of design in bringing our world-leading 3M technology to life in a way that enhances the customer experience.”
Nike and 3M hope the shoe collection makes a good impression in the Southeast Asia region, where sneaker culture continues to grow.
To see a complete collection of sneakers, visit Nike.com. – Michael Angelo S. Murillo