Dubai-based air service provider Dnata has announced that it acquired a majority stake in BD4travel (Big Data for Travel), a technology company, which provides artificial intelligence solutions (AI) for online travel agencies.
Based in Germany and the UK, bd4travel's advanced algorithm allows online travel agencies to engage with anonymous customers and personalize their shopping experience in real-time, a statement said.
This acquisition is immediately effective, without interruption to the services offered by bd4travel. Business will continue under bd4travel branding.
The parties have agreed not to disclose details of the acquisition, the statement added.
Running more than 40 sites, bd4travel currently serves leading travel organizations in 17 markets and said the announcement underlined its commitment to implementing state-of-the-art technology to improve customer efficiency and experience.
"At the same time we are constantly looking for ways to embrace new innovations and technologies to maximize efficiency and ensure service excellence," said Iain Andrew, senior division vice president, Travel Services, dnata.
"Bd4travel offers a solution for both. Our investment in bd4travel will help us further optimize our processes and, by bringing world-class technology to the global level, provide more value to the travel industry. "
Andy Owen Jones, founder of bd4travel, added: "The majority takeover by this is a major milestone for bd4travel, which will enable us to develop AI-led solutions and bring this technology to more customers, especially in the aviation world. We are happy with the prospect of working with data, with their international reach and their commitment to invest in the best technology in the travel industry. This is the beginning of a strong collaboration. "
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