Elkjøp happily returns from a bachelor party: – Has a strong campaign


This year, is the case for the implementation of Elkjøp's second day of sales, after they first came out with an unconscious version of the celebration of purchases with last year's competitor Power.

According to figures from Elkjøp, electronic chains have one
32 percent revenue growth over the weekend on the internet compared to the same period last year. In stores, they have 20 percent growth as measured by ordinary Saturdays.

"We are happy with" Singles & # 39; Day "with us this year, no
doubt that the trading day is here, said Norwegian Marketing Manager at Elkjøp, Kristina Opsahl, for the Campaign.

Provide advertisements before trading day

Wednesday last week, the electric chain came with new and small advertising nuts to remind
people on Chinese shopping days. It seems successful.

"It's still a new sales day in Norway, so we realize that we have to have a strong campaign, something we succeed," said marketing manager at Norway's Elkjøp,
Kristina Opsahl, for the Campaign.

In addition to revenue growth, 50 percent more customers took advantage of "clicks & get" during the "Singles & Day" campaign, compared to last year.

The most popular product should be
TV and telephone from well-known brands Sony and Huawei. White goods, on the other hand, are clear winners with strong sales betting on the internet during the sales day, Sunday.

Alibaba hit a note

«Singles & # 39; Day» starts as one
the celebration of a single household, made by Nanjing University in China in 1993, and celebrating November 11 every year. Date is chosen because it consists of four number one, which will symbolize single life. The whole world is
This sales day is already bigger than "Black Friday", helped by Chinese online giant Alibaba, which this year reached a new shopping record.

A total of $ 30 billion is handled by China's e-commerce campaign
"Singles Day" Sunday.

Last year, Power and Elkjøp electricity chains hit criticism for introducing Chinese trading days. Both the Nature Conservation Association, the future is in our hands and Bellona replies that the Norwegian chain will be introduced
new sales day to Norway.

– Here Elkjøp and Power return to the future. Chains must invest more in rents and repairs, and less on thrust goods that people don't need. On the "Green Map 2050 Road Map" as one of the other things
The Virke trade organization stands behind, the trade itself says that they want to invest in leasing and repairs for years. We recommend Elkjøp and Power to see the road map, rather than importing other days like
push consumption to new heights, said future lead in our hands, Anja Bakken Riise, for the Campaign last fall.

Satisfied with one party:

"We are happy with" Singles & Day "with us this year, there is no doubt about that
The trading day is here to be, said Norwegian marketing manager at Elkjøp, Kristina Opsahl.


Go wind on the screen:

Elkjøp increased sales significantly during the newly imported trading day, "Singles & Day". In the picture you see
Slideshow of El Giant commercial film released Wednesday last week. Photo: Elkjøp


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