Tuesday , July 27 2021

A strong campaign for gun control to the top

There is no Grand Prix for Norwegian agents or jobs, but two gold, five silver and four bronze.

In a category that many people consider the most talented – the film category, it is a Japanese commercial film
Shiseido's makeup and skin care manufacturer who draws the longest straw and wins the grand prix. The winner has used an in-house agent for the job "The Party Bus". In the film, two young men dressed and dressed meet and thematically move
The film is on the outskirts of LGBT, which is controversial in Japan.

"The Party Bus" was designed to allow Shiseido to reach young people. We think a lot about what we can do with makeup in a confusing and sharing world today.
In the end we ended up with the concept that make-up can be bold and put make-up in your own way giving you confidence. That brings us to the LGBT topic. In Japanese culture there are strong conservative tendencies and stories about LGBT
rarely told. I think maybe this film is the first work of a large Japanese company, which took LGBT in commercial films, said creative director Masato Kosukegawa at Shiseido during the award ceremony.

Shiseido also won the Grand Prix in the film category at Epica two years ago. And at that time, gender and identity were themes.

See this year's winning film here (This article continues after the film):

Control weapons to the top

The new one
this year's category is the «responsibility» price. Here comes a strong American film, "Price on our life", which was linked to the action after the shooting in Florida earlier this year. In the campaign the price of students
Life is set on its own "price tag," calculated after the National Rifle Association (NRA) grant is donated to politicians every year.

The agency behind is McCann Worldgroup New York – which also won the "Network of the Year" award.

In one
Commenting on two price prices, Global Creative Chairman Rob Reilly stated the following;

"Winning prices is not a motivation, but rather the result of doing the right thing for the customer's business. All honor for all MWG employees for
to give full gas, never give up and in this way make our partners want success.

Watch a movie here (This article continues after the film):

In the design category there is a new logo for the city of Los Angeles, which ends with the Grand
Prix. Agency behind 72 and Sunny Los Angeles.

This is what looks like a logo (article below):

This year's print winner is German DDB Germany. The "Highlight Extraordinary" campaign for Stabilo won three easy advertisements
where women in the "shadow" of men are "highlighted" with yellow pens.

This is what the campaign looks like (the article continues below the image):

The French agency won the most prizes during Epica this year. In total, they won 53 prizes, including 12 gold.

This year the office becomes Swedish agent Forsman & Bodenfors.

Epica is a creative gift that is different from other prizes because the jury only consists of journalists which includes advertising and marketing every day. We do
Please note that the Campaign has participated in the jury.


Strong students:

Congratulations from the Florida shooting school launching a campaign for stronger gun control. Now the campaign has won the Grand Prix in it
epica creative competition.

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