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The latest radio survey shows that speaking is worthless



Mike Hosking has maintained his stronghold in the breakfast slot.

Mike Hosking has maintained his stronghold in the breakfast slot.

The last radio survey for 2018 shows that music is good, but speaks better.

MediaWorks continues to dominate music radio in the latest GfK commercial radio survey, but Newbalk ZB New Zealand remains the most listened to at the station as a whole.

NZME Chief of Talk Jason Winstanley said the victory "strengthened" a decision made to extend the half-hour Hosking event in 2019.

NZME also counts Newstalk's dominance in the Auckland region as a victory, although MediaWorks has seven of the eight national top music stations.

Simon Barnett and Gary McCormick host More FM Breakfast Club.

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Simon Barnett and Gary McCormick host More FM Breakfast Club.

READ MORE MORE:
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* Commercial radio survey results show & # 39; women's strength & # 39;
* More FM & # 39; plans to come together & # 39; when the change of presenter starts to pay off
* Mike Hosking was named New Zealand's best talk show presenter on radio awards

Head of entertainment network Dean Buchanan said this success was the result of a two-year focus on the country's most populous region.

"Auckland is a very important market in New Zealand … What we really like about music brands is that, overall, they rose two and a half points in the critical 25-54 demo, so they rose 4.5 points. a year trip which is a big change. "

The focus on "brands and viewers" plays an important role in this strategy. This is seen by the "regeneration" of the Coast, which is now the number one station with Kiwi over the age of 35.

MediaWorks hip hop and Mai FM R & B station prevent lime, raising a 1.4 percent increase in Auckland, giving it a 10.5 percent overall audience share.

The most surprising victory for MediaWorks came with the news The Rock increased its audience share by 0.9 percent to reach 7.6 percent nationally. The station has the largest audience increase, jumping 17,400 to a weekly reach of 436,300 in 10+ demographics.

More FM has held the position of the most listening to music stations, with The Breakfast Club and Jase & Jay-Jay on Drive both winning their time slots in the music world.

The continued growth of the Magic classical music station also bodes well for the upcoming merger with RadioLIVE.

The 0.5 percent increase coincided with news earlier today announcing the new hybrid station will include two frequencies. One will be dedicated specifically to music (Magic Music), and the other will be for music and news (Magic Talk).

The GfK survey is only for commercial radio. Results do not include Radio New Zealand's public broadcaster.


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