"On average, every day we receive 1.5 to two times more sugar than good for us. Often without realizing it, by adding sugar to the product," said general manager Hanneke Dessing of the Diabetes Fund.
Half of the adults in the Netherlands are overweight and therefore have an increased risk of type 2 diabetes. In this type, the body no longer reacts well to insulin, a hormone that regulates blood sugar levels. Insulin, as if, is not visible, and cannot do its job.
More than 1 million people have diabetes and a thousand extra per week, according to the Diabetes Fund.
The participants in the challenge of receiving the appropriate digital magazine. It contains recipes, shopping lists, tips, questionnaires and lots of information about sugar in food.
According to WHO recommendations from the World Health Organization, an adult woman can receive 50 grams of sugar for free every day, a male adult of 60 grams. Free sugar is all sugar added by producers and all sugar from honey, syrup, fruit juice, and fruit concentrate.
Sugar cubes are equal to 4 grams of sugar. Therefore an adult woman is allowed to consume 12.5 free sugar cubes daily according to WHO recommendations. A man is allowed a little more, which is 15 sugar cubes. This is because men have greater energy needs.
According to the Diabetes Fund, the Netherlands is far above that. "We eat about 20 sugar free sugar cubes a day. This amount is 30 kg of sugar free per year."