Saturday , January 23 2021

40 thousand euros will be invested in the development of the Laima Chocolate Museum



In honor of the seventh anniversary of the Laima Chocolate Museum, which will be celebrated on December 18, Orkla Latvija will invest 40,000 euros in the development and enhancement of the exposition, as well as launching the museum’s new informative website, company representatives informed.

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“This year we celebrate the 150th anniversary of the Laima brand, and the Laima Chocolate Museum is a place to study the development of the brand from 1870 to the present, as well as the beginnings of confectionery. Celebrating the anniversary of the Laima brand and the chocolate museum, This year we are also developing the site. the interactive web museum, which not only provides up-to-date information about the museum, but also interesting insights into important periods in the history of candy, “stressed Lineta Mikša, Communications Director of Orkla Latvija.

“With careful attention to precautions and strict health regulations, we are continuing the Laima Chocolate Museum this year. Currently, the museum is only open on weekends and will be open to visitors until December 20. From late December to February, we will work to restore the exposition. museum to be I would like to welcome sweet lovers to visit us in February and introduce this news, “added Lineta Mikša, Communications Director of Orkla Latvija.

On December 18, 2013, at 22 Miera Street in Riga, the keeper of Baltic history’s sweetest evidence, the Laima Chocolate Museum, opened its door. During these seven years, the museum has been visited by more than 240,000 guests.

Expositions have been added every year since its opening in 2013. One of the museum’s last revamp has taken place gradually since 2017, when the change in the museum’s visual identity began.

Over the last three years a number of news stories have been created, such as exhibits about the positive effects of chocolate on the human body, a renewed historical wall, expanded

various thematic areas of the museum, as well as the reception area. The museum currently covers 520 square meters, the current exposition is made using 100 kilograms of real cocoa beans, while the oldest exhibition is more than 120 years old.




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