Park Sung-chul, CEO of the Korean Epic Games, "Let's join Korea globally"
Park Sung-chul, Representative of the Korean Epic Games
Park Sung-chul, president of the Korean Epic Games, who met at G-Star on the 16th, said, "Korea has won first place in almost all matches, but Fortnight are some games that have not been touched seriously by Korea." He says.
Park said, "As the main sponsor of & # 39; G-Star & # 39; Park's share of PC space also increased slightly, and awareness also increased," Park said. Fortnight, ranked 40th under the G-Star, ranks 28th on the 19th.
Korea is also a market to watch at Epic Games headquarters. The success of e-sports in Korea, which is the main sponsor of e-sports, leads to global achievement. Mr Park said, "Our team president, Sweeney, really likes Korea," he said, "because domestic game developers make the best use of the Unreal Engine series, the Epic Games game development engine." "Fortnight has created a business model inspired by the model & # 39; pay-per-view & # 39; which was designed by domestic gamers as their business model," he added.
In China, where Tencent is the largest shareholder of Epic Games, Park is overseeing the efforts of Korean companies, Park said. He said, "The tastes of Korean and Chinese games are similar, and China is not as popular as Korea," he said, "We closely monitor Chinese companies to see what marketing results will be produced in Korea."
Royal battle game Knight Fort Knight & # 39; released by Epic Games last year is now gaining popularity throughout the world. PCs, consoles, and smart phones have been released in various versions, so users of various platforms meet in one game. The number of members exceeds 200 million. BTS, national soccer players, etc., are also popular with their characters. The problem is that the battlefield is recognized in Korea.
Epic Games starts catching up with the battlefield with aggressive marketing in Korea. Epic Games, which launched the PC room on the 8th, sent an advertisement to Hollywood actor Chris Pratt in the airwaves. In addition, the Epic Games prizes 100 billion won in the e-sports World Championship, which encourages Korean users to participate in the contest. On the 15th of next month, there will be an e-sports event in Korea where many famous celebrities participate. Park said, "We can't say for sure, but we put a big budget on domestic marketing."
Epic Games, which states Google is offline, will continue to work with Samsung Electronics. Epic Games has written a strategy for installing games on the Google & # 39; Game Launcher & # 39; instead of launching Portable Mobile on Google Play. Park said, "I want to maintain a closer relationship with Samsung Electronics and do other collaborations."
Park said, "In the machinery sector, we will expand the base of the Unreal Engine to make & # 39; Port Knight & # 39; a game that will be loved in Korea." We will also try to make & # 39; Port Knight & # 39; become a culture outside the game. "
Jo Hanul reporter [email protected]