TEL AVIV, ISRAEL – Five-time Grammy-winning singer Céline Dion wants children to have comfortable clothes that fit in neutral colors with simple prints. He said he aims to change the dialogue about clothes with his new collection CELINUNUNU. The name line-fashion looks like a pile of letters – the name comes from Céline + the fashion company Nununu.
This new outfit features 70 stereotypes-free styles for children aged 0 to 14. Nununu specializes in unisex design and is based in Israel.
"I always love Nununu and what they represent," Dion wrote on Twitter Tuesday. "Partnering with [founders Iris Adler and Tali Milchberg] to encourage equality dialogue and a very reasonable possibility. "
Dion said he had tried to stay away from gender stereotypes while raising 8-year-old twins, Eddy and Nelson, and 17-year-old son René-Charles.
As for the CELINUNUNUN lane itself, Dion said, "The message I'm trying to convey is that you raise your children the way you want to raise your children. You have to decide what is right for them. We only propose other ways to eliminate stereotypes. "
Below we will discuss how people feel about the new fashion lines from all angles, which are included in support and criticism.
Benefits of new clothesline
Not everyone likes the idea of clothing without a gender designation, but it really can help some children become safer, especially girls. Some fashions for girls today can really be above, and parents complain that shorts for girls are often too short or other items are too ripe. This can be troubling to compare the length of shorts for girls and boys and wonder why fewer ingredients are given to girls. Retracting gender stereotypes may actually allow women to become women – instead of pressing them into items that are more suitable for adults.
The purpose of some lines of non-gender clothing is in part to stop the sexization of children. Simple t-shirts and jeans can be a life saver, and can pressure children who feel like they have to become fashionistas. Céline Dion wants children to feel comfortable in their own clothes without feeling the pressure, and children can decide for themselves whether they like pink, want flower prints, or bows and pearls. Nununu has a few more lacy items, but no clothes are very suggestive.
Mintel's marketing firm found that 20 percent of parents with children under the age of 12 who had bought children's clothing last year supported gender-neutral clothing options.
Prices can vary in gender marketing
Some tiered marketing can increase prices – compare men's shampoo and women's shampoo, or men's shavers and women's razors. Some hygiene products have nothing to do with gender, and often items marketed to women are more expensive, so it's smart to shop and see how marketing companies can imitate you in an effort to get money from you. It might make more sense to buy a men's razor and get the value of your money.
Children's toys can have the same problem: LEGO, action figures, playing cards, board games, and other items for the past 20 years have been marketed more towards gender. Does LEGO have to have certain colors to be more attractive to boys or girls, or do children like to play with blocks? This is an important question marketing experts think they have done, but maybe kids just like to play with toys.
The history behind color and marketing
Fun facts: pink isn't always the color of choice for girls. The June 1918 Women's Home Journal article said, "The generally accepted rules are pink for boys, and blue for girls. The reason is pink, becoming a firmer and stronger color, more suitable for the child, while blue, which is smoother and smaller, is more beautiful for the girl. "Articles with this quote have been stored at the Smithsonian.
At the end of the day, there is no pink or blue that looks universally to indicate a boy or girl. All over the world different cultures use color in different ways: in general pink South Korea in male mode, blue is the number one favorite color for people around the world, but in some cultures blue is an almost unknown color. For a long time, Egyptians were the only culture that could produce blue coloring. In some parts of the world today, blue is not considered normal. A research team worked with the Himba tribe from Namibia and found no words for blue or a real difference between blue and green.
If we retreat for only a hundred years, children's clothing has changed a lot – most have become better. For centuries, it was a standard practice for children in the West to wear white gowns until the age of six, which sounded more like trying to project an unattractive ghost sex, but the choice of clothes was far from practical.
Baby boomers are the first generation to wear gender-specific clothing according to the Smithsonian. In the mid 1800s, pastel colors, including pink and blue, were associated with baby clothes but not directly to sex. Some guidelines before the 1940s suggested the color of clothing should be based on hair color or eye color.
"What used to be a matter of practicality – you dress your baby with a white dress and diaper; white cotton can be bleached – a problem & # 39; Oh my God, if I dress my baby in the wrong thing, they will grow up to be misguided, & # 39; "Jo B. Paoletti, author of the book Pink and Blue: Saying Girls from Boys in America, said the Smithsonian in 2011.
For the founder of Nununu, Iris Adler and Tali Milchberg from Tel Aviv, Israel, efforts to change conventions by the way children began a decade ago. The company offers clothing in a neutral color palette. Children's fashion designers don't have to be silly, fussy or lacy. If you look at the company's website, almost-red-grayish pale colors are used in some items.
The style of the company might be better described as down to earth and comfort as a priority.
Clothes can be found at Nordstrom, Bloomingdales, Saks Fifth Avenue, and other retailers, as well as from the Nununu website. According to designers, the word "Nununu" is what Israeli parents say to bad boys.
Criticism is not happy with special clothing for non-gender children
Not everyone agrees with Dion's decision to partner with Nununu. Thousands of fans tweeted they lost respect for him. Critics have shot at Nununu because they focus on changing the concept of clothing. There are fears that the clothes cause children to lose their identity or make them feel confused.
For Adler and Milchberg, implying gender norms with children's clothing does not suit them. Mitchberg said he did not want children to grow up thinking they should play soccer or play with Barbie dolls. He said these were the things children had to play only if they wanted to play with them.
When Adler and Milchberg told their friends that they wanted to start children's clothes, they faced ridicule.
"When we started, friends and people we knew said, & # 39; What? Are you out of your mind – unisex clothes for kids? & # 39; "Milchberg said in an interview with Vox. "You will lose your money and your career." But we strongly believe it, "Milchberg said.
Dion first bought clothes from Nununu five years ago for her children. He reached out to the company to start the clothing line last year. The ad for the campaign was uploaded to YouTube in November and has collected more than 412,000 impressions. The commercial feature of the police faces Dion when he goes to the baby ward. Ads can be a bit misleading (or dramatic) for viewers – so to really get an idea of what's in the fashion line, here are some pictures.
So the fashion line for everyone? Probably not. It does have a limited number of items and some of them are expensive. Some coats are more than $ 100, and something similar might be found at Walmart or Target. The design is also limited and may not suit every child. The entire wardrobe based on one line or company is not practical, but some items from it might help expand the children's wardrobe and give them more options. Some look good for pajamas.
Most clothes are for comfort, not for formal events. If you go to the main Nununu website, he has more choices – including tutus. You might be able to get a better idea from their company through their Instagram page.
If your kids like Tim Burton's films, if they like skulls, or if they like simple things — not complicated — then these clothes might fit their style. This can be a little tense.