- Pnina Tornai started her wedding business 30 years ago in a small, one-mirror shop in Tel Aviv, Israel. Today he sees 90 to 120 brides per day on weekends at Kleinfeld, a famous bridal shop in New York City.
- Before the bride says "yes" to the Tornai wedding dress at Kleinfeld, she is refused to sell dresses at the bridal shop because the design is "too sexy."
- Instead of giving up, Tornai went home and created a collection of dresses that could adapt to American bride attire. Two weeks later, the owner of Kleinfeld called him and said that the dresses were selling like crazy.
Before the bride says "yes" to Pnina Tornai's wedding dress at Kleinfeld, she is refused to sell dresses at the bridal shop because the design is considered "too sexy."
Pnina Tornai started her wedding business 30 years ago in a small, one-mirror shop in Tel Aviv, Israel.
Tornai is connected to Kleinfeld – a famous bridal shop in New York City now displayed on the TLC "Say Yes to the Dress" event – when a bride father wants to make a deal with him for a more affordable price on a dress, he told Bisnis Insider on the episode Our podcast "It's Success."
Two days later, Tornai held a meeting at Kleinfeld in New York City – a 12-hour flight from Tel Aviv.
"The next thing I know is that I was on a plane with my dress on my way to Kleinfeld, and that was not an easy start," Tornai said.
Read more: & # 39; Say Yes to the Dress & # 39; designer Pnina Tornai explained how she went from running a small shop in Israel to one of the most famous bridal labels in the world
"It's really not an easy start because I remember the day I came to Kleinfeld and showed my dress, and the buyer was looking at my dress with a very strange face, saying, 'We will never sell dresses this in America "This dress will never be sold in America. They are too sexy; they are too brave. "
On the 12-hour flight back to Tel Aviv, Tornai said he was crying until the plane landed. Instead of giving up, he went home and created a collection of dresses that could adapt to the American bridal gown. He sent the collection back to Kleinfeld with an email saying, "Please report these dresses in your shop. If they don't sell, send them back to me."
Two weeks later, Tornai got a call from Kleinfeld's owner, who said that the store had problems with his clothes – they sold too much and were not sure whether Tornai could follow the order amount.
"And the rest is history," said Tornai.
For 13 years, Tornai traveled back and forth from Tel Aviv to New York City on a 12-hour flight to ensure his dress developed at Kleinfeld.
After Kleinfeld's "Say Yes To The Dress" event launched nine years ago, Tornai became one of the most requested designers in the store. Today, the program airs in 120 countries and Tornai sees 90 to 120 brides per day on weekends.
"It's about my bride; it's about my customers," Tornai said. "It's grateful for every opportunity I have in life. I don't accept anything like that."