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Aldi reacts after giant bankruptcy: Discounters rely on new bread strategies



In the future, presses are now increasingly collaborating with local bakeries, reports industrial services. Bread supply is distributed to several shoulders. "As a test, we are currently integrating various regional bakeries to make a variety of breads holistic and adapted to regional requirements," the press office said.

This allows the discounter to better control the sale of slices of bread. In the event of bankruptcy or production stoppage, now it only affects the branches provided and not Aldi Süd as a unit.

At the same time, Aldi Süd now has to negotiate the price of bread with different producers. In the long run, this can also lead to different pricing structures in the market. "It could be one roll and then it could be worth 15 cents in one shop and 17 cents in another", explained an industry expert. However, this is purely speculative, he added and emphasized: "Aldi can negotiate well."


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