Since the introduction of the "neutral package", the number of teens testing their cigarettes has declined, observing a French study published in Tobacco Control magazine.
One of the goals stated in the introduction of cigarette packs is to reduce the attractiveness of tobacco for consumers in the future, especially young people. In 2017, the year when a neutral package is introduced, "one in five young people aged 12 to 17 years"(20.8% of respondents) smoked their first cigarette, a number significantly lower than the previous year, when 1 in 4 teenagers (26.3%) had learned to smoke. Especially for women: in 2016, they were 25.2 %, and they are only 13.4% in 2017.
See also: Smoking cessation: is the neutral package effective?
The tobacco industry has recruited fewer new smokers in 2017
This estimate was obtained from a survey of two groups of 2,000 adolescents before and after size recognition , "showed a clear decline in the attractiveness of smoking among young people", commented two survey authors.
According to them, this is a sign of size effectiveness for the audience "very sensitive to marketing"."[Ces données suggèrent] that neutral packages can contribute to denormalizing tobacco among young people, and for"They said in a statement that several other factors, such as price increases and awareness campaigns, had become part of this development.
The survey goes further, showing positive developments in the perception of smoking as "dangerous"by teenagers (83.9% in 2017, compared to 78.9% in 2016) Young smokers also appeared"less attached to their tobacco brand"in 2017 (23.9%), compared to 2016 (34.3%).
F. El-Khoury et al. "Ordinary Tobacco Packaging, Graphic and Youth Health Enhancement Warning" perception and smoking initiation: DePICT, national study "BMJ Tobbaco Control, November 2018. Doi: 10.1136 / tobaccocontrol-2018-054573