Called a free platform for everyone, TV2GO is a new amalgamation platform that sources content from various places, including linear channels, music channels, and several internet video sharing sites, including YouTube and Vimeo.
This channel includes a variety of categories including news, finance, religion, sports, children, music, and more. This content is refreshed every two months and most have been adapted to local markets, including some Zulu language programming.
"The content is unique to this platform. We adapt linear content and channels to people on the market, "commented Yaron Chen, CEO of Infinivy.
As long as users have internet connections and data for streaming, they can watch TV2GO content on their laptops, smart televisions, tablets or mobile devices, anytime, anywhere.
Football legend Jomo Sono, president of Infinivy, was instrumental in bringing the platform to South Africa. He explained how TV2GO would change the local content market and why people would watch to watch:
Without a subscription, only data costs
This platform is free in the sense that users do not pay any subscription fees, but they still have to pay data fees.
Vodacom has partnered with TV2GO and is exploring ways to bring content to its customers in a more seamless way. This includes affordable vouchers to view, and embed platforms in the Vodacom application.
"The trick is to listen to people and ask questions about what they want to see. What channels will they watch? It's about opening up communication with people and asking what they want to see and then putting it on the platform, "explained Sindy Snow, digital advertising project manager at Vodacom.
People can answer this question and provide content recommendations on the TV2GO Facebook page.
For companies and partners, this platform will make money through pre-roll ads, with four to eight slots planned for three hours looking at the window. The team is aiming for any brand that is a potential advertiser who has money.
There are no competitors
Chen believes there is no direct competitor for TV2GO because "there is no free television on the South African market" and because "it is a new concept throughout the world". But he saw pay TV as an indirect competitor.
He also admitted that Netflix and Amazon had a large library of videos and films, and he saw them as complementary to TV2GO, not competitors, because the offer was different.
How TV2GO arrived in South Africa
The trip began a few years ago when Sono visited Israel to do business. He saw TV2GO on television, in the office he visited and after knowing more information about it, believed it would be very suitable for South African audiences.
The technology behind the platform was developed five years ago by the Israeli company Cast-TV. Since then it has taken him to several markets outside Israel, including Russia, Romania, the Czech Republic, and now South Africa.
Plans are in the near future to introduce the platform to three other African markets, including Nigeria and Ethiopia.
Officially launched a month ago, TV2GO already has 30,000 users in South Africa.
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