They will reveal … NO. Yup, the Volvo booth will have no reason why the car really exists and it's a car. Does that sound ridiculous to you?
Instead of a car, the audience will be greeted with a statement: "This Is Not a Car." It won't be all, of course. No, not a car and this is no joke. At least, we don't think so …
This is part of the Volvo press release:
"In addition to this strong statement, Volvo Cars will show a number of interactive demonstrations of connectivity services, such as shipping in cars, sharing cars, its vision for autonomous driving as shown in the Volvo 360c concept and Care by Volvo car subscription services."
"By calling on the Automobility LA trade show, organizers have acknowledged the disruptions affecting our industry," said Mårten Levenstam, who is responsible for product strategy at Volvo Cars. "We want to show that we got a memo and started a conversation about the future of mobility. So instead of carrying a concept car, we talked about the concept of a car. We will not win the 'car of the show' award this year, but we feel comfortable with that. Because this is not a car show. "
Now, we can see what Volvo is trying to do and why it was done at the LA Auto Show. Everyone, like us, will talk about Volvo like all the media channels that hit Maybach that are burning with wheels at SEMA, but we can't help but imagine an empty booth with representatives trying to greet passers-by as credit card pushes do. at the airport.
We want to know the reactions that Volvo will produce but if you ask us, anyone who makes a decision might want to update their resume faster than later …