Samsung's C-Lab (Creative Lab) program was launched in December 2012 to encourage conglomerate employees to spoil their creativity by working on out-of-the-box projects. At CES 2019, which will take place January 8-11, 2019 in Las Vegas, C-Lab will exhibit eight new AI related projects. They run the whole of Zany (smartphone case for recording ASMR content, anyone?) Into the world (a monitor stand that tries to secretly improve your posture at work).
While some new C-Lab projects may appear to be kooky borders, they are touted as "very much related to our daily lives," according to Inkuk Hahn (no relationship), Vice President and Head of the Center for Creativity & Innovation at Samsung Electronics. It's very difficult, but here's a brief overview of Samsung's unconventional innovations that will debut at CES 2019:
- Tisplay aims to help streaming directly monetize their videos with virtual ads in good videos – think of real-time ads that look like they are printed right on the T-shirt maker in real time, for example. Samsung says this kind of thing is possible using computer vision and graphic technology.
- aiMo is a smart phone cover that is equipped with fake human ears to record ASMR content, for those who do such things (ahem). While the case itself should help this creator produce "sounds that are more spatially enhanced in terms of directivity of sound," Samsung added that there is AI software to help sound quality as well.
- MEDEO uses scene recognition to automatically inject the right background music and effects into the video in real time. AI technology here will also attract previously recorded videos related to the keywords they hear so that the creator can easily put them into videos when recorded.
- PRISMIT is an AI news analyzer that produces a timeline to help readers better understand the timeline regarding problems. Instead of displaying the most popular articles related to existing topics or problems, this service will display the top five articles according to the grouping technology.
- Perfume Blender allows users to create their own custom scents by simply uploading photos of their chosen perfume to the application, which analyzes the ingredients in each fragrance to recommend personalized "recipes".
- Girin Monitor Stand automatically adjusts itself based on the user's current posture. By moving the monitor to respond to the user's head, neck and shoulder position, the smart stand aims to unobtrusively enhance the user's posture.
- down is another C-Lab project that focuses on work or study. AI technology directs table lamps to adjust lighting based on what is observed through embedded cameras. The accompanying application will also produce learning history reports and time lapse videos.
Above all, Samsung will also bring eight of its C-Lab spin-off startups to give them the opportunity to showcase their commercial items: MOPIC (smartphone casings that allow viewing and capturing 3D content), LINKFLOW (360-usable cameras) ) that surrounds your neck), lululab (AI skin care assistant), WELT (belt activity tracking), Cooljamm company (manufacturer of automatic music for uploaded videos), MONIT (smart baby care center), BLUEFEEL (handheld air purifier and fan ), and analog plus (tab that connects the helmet to a smartphone).
Samsung supports employees who have successfully brought the C-Lab project to an initial status by providing seed money and business consulting. Such assistance and stages such as CES are certainly a good gift to give to these "graduates".