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Nintendo ended YouTube's controversial revenue sharing program

Uh, Mario, the thing you're boasting about is no more, friend.
Enlarge / Uh, Mario, the thing you're boasting about is no more, friend.

For almost three years now, content creators who want to make money from videos including recording Nintendo games have to go through heavy approval and content requirements from the Nintendo Creators Program, which also gives Nintendo a 30 percent discount on any advertising revenue. Today, Nintendo announced it would stop the program at the end of the year, supporting a new set of "ground rules" for video creators. If the rule is followed, Nintendo now says, "we will not object to the use of game footage and / or screenshots taken from games that Nintendo has the copyright to."

This guide, as written, encourages content creators to use Nintendo's content in videos with "that includes your creative input and comments." Direct video, without editing from the recording of Nintendo games without such additional content "is not permitted," Nintendo said, unless they were shared through "system features, such as the Capture Button on the Nintendo Switch."

That is a requirement that can affect the popular genre of YouTube's longplays, which capture hours of live gameplay recordings for countless games.

In addition, Nintendo said that video makers can only monetize this video through a number of official partner programs on several platforms, including YouTube, Twitter, Twitch, and Facebook. Other forms of monetization, such as third-party advertisements or authorization schemes, are not permitted according to the guidelines.

Nintendo also says it has the right to delete content that includes unreleased games (as we saw recently, widespread Smash Bros. Ultimate leak) or that "features Nintendo pirated software." This last guide might appeal to fast runners and other retro game enthusiasts who often use carts full of ROM files to stream their games.

"We value and encourage continued support from content creators, and thank them for their dedication to helping us create a smile."

While it's good to see Nintendo loosen its iron grip on how the game is shared online, the new guidelines are still far stricter than some competitors. Microsoft's rules for Xbox video content, for example, are less strict about the rules of video content and monetization methods.

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