Countries in the Amazon region represented by ACTO lost more than seven years of disputes against the Amazon by the dominance of ".amazon" on the internet.
Icann, a global organization that sets web addresses and numbers, has issued a final decision in favor of US retailers on Friday (17).
"The Board found an acceptable proposal from the Amazon company April 17 2019 and therefore mandated that the president and CEO of ICANN continue processing the .AMAZON application," he said.
Called the first level domain, .amazon (similar to ".com", ".org" or ".shop", for example). is the subject of a dispute between the company and eight South American countries that share the Amazon.
On the one hand, companies defend commercial interests to connect domains with their brands on the Internet. With this, he will have the power to make, for example, an address called "kindle.amazon".
On the other hand, ACTO requested a joint name governance model to ensure the cultural sovereignty of the local community. But the impact, according to Itamaraty, is also commercial.
"We might even agree that Amazon will not want to use & # 39; acai.amazon & # 39; [açaí], but it has every semantic area connected with tourism. & # 39; Hotel.amazon & # 39; What does it mean? It seems that is the company or the official website of the Amazon region? Our industry will be harmed, "said Ambassador Achilles Zaluar Neto, one of those responsible for articulation at the Ministry of Foreign Affairs, in an interview with Sheet.
In the past few weeks, Amazon has pressed Icann for a definition.
This Friday's decision dictates that American retailers fulfill commitments not to cause damage to ACTO countries.
"The Board is grateful to ACTO, ACTO member countries and Amazon companies for their time and efforts to achieve a mutually acceptable solution to this problem," he said.
Icann determines several requirements for the company. For example, he cannot use terms that have major meanings and are recognized for the culture and inheritance of the Amazon region, and must also issue public interest appointments open to suggestions for 30 days.