A survey conducted by the WES Consumeter on 1,500 Belgian people aged 18 to 74 years and connected to the Gondola site tells us that Belgian people prefer the Colruyt store when choosing the brands that offer the best promotions. Lidl and Aldi finished the podium in Wallonia and Delhaize and Aldi were in 2nd and 3rd place in Brussels.
Participants were asked to rate the various promotions offered in accordance with their appeal. This study shows that "fresh products with a -50% reduction are more attractive than the 1 + 1 free offer", because the product cannot be stored for a long time. On the other hand, when it comes to durable products, "consumers find 1 +1 promotion more attractive," said Gondola.
In addition, we also learned that "Belgium uses more discount vouchers than savings coupons".