Australia's advertising watchdog has banned television commercials Rapanger Ford Ranger from appearing "reckless" and "unsafe".
According to the marketing and media industry news publications Mumbrella, Australian Advertising Standards said that the advertisements at issue described what was "considered unsafe driving" and showed "reckless" driving techniques.
The complainant said the advertisement "encouraged unsafe and destructive driving by others".
Ford Australia, however, argues that the scene was filmed on private land – with a professional driver behind the wheel of a performance bakkie – adding no other vehicle or pedestrian could be seen in the ad.
"Raptor Ranger is described as driving off-road during the Raptor TVC Ranger. Because of the loose nature of the surface, sometimes some terrain can be seen evicted by the Raptor off-road Ranger tires, "said the Blue Oval brand, according to Mumbrella.
"Ford feels this is an indication of off-road surfaces rather than any kind of dangerous driving (such as burning), and added that this is a private testing facility with all the drivers approved by the land owner."
However, Standard Advertising is against the brand.
"The speed of the vehicle seen walking down a dirt road, dramatized by the sound of machinery and filmmaking techniques, appears reckless. The panel considers the speed of the vehicle to appear unsafe when the vehicle becomes airborne, "the advertising authority decided.
Even though the offending ad was suspended, we managed to dig a clip (owned by Ford New Zealand) that showed the exact same scene, even though it had slightly different text and no voiceover. Watch the advert below (or, see the Australian version at Mumbrella link above) …