The Christmas edition was revealed in a leaked email


COLES has confirmed Little Shop's passion for taking over the country with a storm set to return with five new festive collections in time for Christmas.

A supermarket giant spokeswoman told Christmas-themed collections include meat pie, pavlova slabs, bon bons, ginger biscuits and limited edition gingerbread ice cream.

"Customers will receive one free mini Christmas collection for every $ 30 they spend at the store starting December 7," said the spokesman.

"There will also be a number of special editions of special Christmas supplies collectors available for purchase for $ 4."

Confirmation follows emails shared on social media that reveal a very popular campaign again.

The note, which was distributed to Little Shop exchange groups on Facebook, said the craziness of collectibles would return to the special "Christmas edition" next week.

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"We have great news, team! Small shop back for Christmas! "The memo began.

"Starting Friday 7 December, for every $ 30 spent at Coles and Coles Online supermarkets, customers can collect FREE mini collections – for a total of 5 minis to collect.

"Little Shop Christmas Edition will delight customers in this festive season!"

A picture from the Small Shop stock just sent to shows the lively Little Shop logo, featuring a gingerbread man and a Christmas tree.

Coles released 30 versions of mini toys staples popular food ingredients including Weet Bix, Vegemite and Nutella during the original Small Shop campaign, which was launched in July this year.

Buyers print one free toy with every $ 30 spent in the store, and shortly, it has become a popular trend, with some items reported being sold online for astronomical prices when parents try to collect the entire collection for their children.

It was a very popular Facebook group dedicated to exchanging toys starting to appear on social media and swap days were held in several Coles stores.

Last month, Coles also reported comparable sales growth of 5.1 percent in the first quarter of the financial year behind the very successful Little Shop campaign.

The headline news of supermarket sales for 13 weeks from June 25 to September 23 rose 5.8 percent to $ 7.66 billion. Including liquor and convenience, Coles' total sales rose 5 percent to $ 9.84 billion.

However, it also sparked some controversy at the time about the environmental impact of toys – especially given Coles and Woolies had banned the use of disposable plastic bags right before the campaign was launched.

And earlier this month, an Australian woman claimed to have found a Coles Mini Shop toy washed on the coast of Bali, even though it could not be proven whether she had traveled to Indonesia by sea or simply disappeared by visiting tourists.

The leaked email was also hot news from the competing Christmas Pop-Outs Woolworths campaign, which featured 12 character cardboard boxes that could be built.

Coles previously indicated that the Little Shop campaign will return in 2019.

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