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Nintendo's new content guidelines make it easy for YouTube creators to get paid



Nintendo is raising some of its heavy restrictions on how YouTube creators can monetize gameplay and live streaming content with a new set of guidelines for content creators announced on Wednesday night.

YouTube content creators who want to monetize their content no longer have to join Nintendo's controversial special partner program. Instead, those who work in the YouTube Partner Program – a level that allows companies to run ads on video, allow content creators to earn advertising revenue through Google AdSense – will qualify. As part of a change in policy, Nintendo closed its Creator Program next month.

"As long as you follow some basic rules, we will not object to the use of game footage and / or screenshots taken from games that Nintendo has copyright in the content you make for videos and appropriate image sharing sites," a statement on the Website Nintendo reads.

These rules include giving unique comments or "creative input." That means let's play or stream live with some original comments acceptable. Prior to this change, Nintendo mentioned that only videos uploaded through the Nintendo Partner Program were eligible for AdSense earnings, and guidelines about what recordings could be used were much tougher. However, Nintendo's new rules state that if the creator "wants to use third-party intellectual property, you are responsible for obtaining the necessary third-party permission." This means music from third-party artists cannot be used in the video or streaming, for example.

Nintendo's new guidelines further state that uploading "existing Nintendo videos, recorded games without your own creative input, or copies of content made by others," is prohibited and will be removed. You will be able to "post gameplay videos and screenshots using the Nintendo system features, such as the Capture Button on the Nintendo Switch, without additional input or comments." It looks like a confusing difference, but it will look like a recording captured directly through Switching device is a fair game.

The company's decision to make it easy for YouTube content creators who want to use the game record can be seen as much as possible in the gaming community as a long-contested victory. Many game experts on YouTube, including videogamedunkey and ProtoMario, have expressed their disappointment with Nintendo's monetization requirements. Nintendo's new guidelines are also extended to Twitch, where those in the Twitch Partner program can now also get advertising revenue in their stream.

It is no coincidence that Nintendo raised the restrictions on its hard front Super Smash Bros. Ultimate launch on the Switch. The game has a special community surrounding it, and is expected to be one of Nintendo's biggest games this year. Allowing people to upload and monetize tutorials, match live streaming, and provide other useful videos is a way to work with the YouTube community before the game launch.

Super Smash Bros. Ultimate will be released on December 7th.


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