Saturday , October 23 2021

LinkedIn uses 18 million email addresses to attract more users through Facebook ads



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The Irish Data Protection Commission releases this information through reports, part of an investigation on LinkedIn.

LinkedIn uses 18 million email addresses to attract more users through Facebook - linkedin-app ads

Of all the existing social networks, LinkedIn might not look attractive. Understandable, because it focuses on the professional field; However, in its desire to attract more users, the platform will issue an unethical strategy, because according to one report, it violates the privacy of 18 million email accounts, which are used to promote advertising. on Facebook

As reported by TechCrunch, the Irish Data Protection Commission (DPC) sent a report last Friday, accusing LinkedIn of not complying with the General Data Protection Regulations (GDPR), in an offer to add more users to its base, which is around 600 million.

DPC investigation of LinkedIn back in 2017, from complaints from users who questioned the practice of the site to attract new users to their ranks. In fact, social networks have acknowledged that, effectively, their offices in the United States get 18 million non-member email addresses, in a way that is not transparent, to show them to advertise through Facebook

"The complaint was resolved peacefully. With LinkedIn implementing a series of immediate actions to stop processing user data for purposes that raise complaints," said DPC TechCrunch.

The investigation did not stop at this point, because the DPC decided to conduct a more thorough audit, where they found that LinkedIn develops a network of recommended professional connections that will help users overcome obstacles because they have to build them from scratch, one of the main problems for people on social networks. Of course, this involves the use of the personal data of the members.

For its part, Denis Kelleher, the company's Privacy Leader in Europe, the Middle East and Africa (EMEA), said that the company he represented was sorry for this action, and that they had worked closely with the DPC during complaint resolution.

"We have taken the right steps and we have improved the way we work to ensure that this doesn't happen again. During the audit, we also identified additional areas where we could improve data privacy for non-members and, as a result, we voluntarily changed our practices, "Kelleher said.

Because this case occurred before the implementation of GDPR, DPC instructed LinkedIn, through its subsidiary in Ireland, to suspend processing data before the process and removing it together related to the processing before May 25, 2018, the date on which GDPR takes effect.

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