Just a few weeks ago Apple introduced three new iPhone models: iPhone XS, iPhone XS Max, and iPhone XR.
But it seems that the demand is lower than expected in all models, and the company is trying to find ways to improve it.
IPhone X is back
Therefore, it might be surprising that Apple will revive the extinct iPhone X, according to The Wall Street Journal.
The iPhone X has stopped manufacturing from competing with new offers, but reviving it at a price lower than XS might be a good strategy for Apple.
In addition, the company is looking for ways to subsidize the price of the iPhone XR, which is more economical than the new range, which has not had the expected sales.
Even though Apple is still a player with less than expected weight and sales, it does not endanger the privileged position in the premium smartphone market.
The giant announced that it would no longer say how many cellphones it sold, which also showed that they no longer expected to have unit records, but instead focused more on profitability.
The iPhone X can be back soon, and at a price that for many will be a good choice for the iPhone XS.