Google announced recently – or rather, updated the YouTube help page from last year – that all existing annotations made before the annotation editor was stopped will be removed from the video early next year.
Back in May 2017, Google stopped the annotation editor because content creators entered an unusual amount of annotations on their video uploads. This colored block causes the display to be obstructed and, frankly, tiring – the video appears irregular, and pop-ups distract.
However, this annotation is an easy method for video makers to advertise their other content or favorite products or whatever they want to share with their viewers.
To answer this need in a less prominent way, Google introduced cards and final screens in 2016, both of which are still used today. A card is a neatly designed pop-up that appears at the top corner at the points specified in a video. Tapping this can open an additional menu of links, videos, polls and more all in an organized manner.
Or, the final screen is a fairly clear interface option: users can choose that the screen appears at the end of the video which basically can display whatever they want to highlight – channels, products, even more links.
Both function on cellular platforms too, not like annotations, and produce seven times more clicks across platforms. Annotations, on the other hand, are far more often closed than tapped, so when everything is deleted on January 15 next year, there is no way anyone will get heartbroken. – AFP Relaxnews