- US President Donald Trump on Friday criticized Apple CEO Tim Cook for removing the iPhone's home button, which has been removed in new models starting in 2017.
- He tweeted: "For the Team: The buttons on the iPhone are MUCH better than SWIPE!"
- Yes, you read that correctly.
- It is not clear why Trump brought this now.
US President Donald Trump has launched a new feud against Apple CEO Tim Cook over an unusual topic: iPhone design.
On Friday afternoon, the American president issued a tweet criticizing technology executives for Apple's decision in 2017 to dump the physical home button in front of new iPhone models.
Trump writes: "To the Team: The buttons on the iPhone are far AWAY from Swipe!"
To the Team: The buttons on the iPhone are MUCH better than Swipe!
– Donald J. Trump (@realDonaldTrump) October 25, 2019
Since the first model in 2007, the iPhone uses physical homepage buttons that take users back to the home screen. But a decade after the original cellphone came out, the 2017 edition of the iPhone, iPhone X, became the first version to avoid buttons for swipe control that required users to slide their fingers on the screen with various movements.
It is unclear what prompted Trump to call Apple's 58-year-old CEO about the change now, more than two years after it was first applied, and the White House spokesman did not immediately respond to Business Insider's request for comment. But reality TV stars who turned politicians have been vocal about smartphone designs in the past.
Throughout 2013 and 2014, Trump tweeted many times about his belief that Apple should introduce an iPhone with a bigger screen – something the company eventually did, starting with the iPhone 6 Plus.
An Apple spokesperson did not immediately respond to Business Insider's request for comment.
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